Objective |
Developing
(1) |
Experienced
(2) |
Accomplished
(3)
|
Exemplary
(4) |
| Homepage |
It exists |
Meaningful, appealing, clear links |
Follows good design practice, imagery is meaningful and attractive
but not overwhelming, links are friendly |
Stunning, excellent design features, navigation meaningful and
friendly |
| Secondary pages |
Some exist |
There are at least 5 with links back to the homepage |
All secondary pages compliment and enhance each other in design
and content |
Also tertiary pages enhance the content and enrich the website |
| Visual design |
There are images and color |
Most basic rules of design are followed |
Design includes visual and functional use of contrast, repetition,
alignment, and proximity |
Design features are followed and choices of colors and images
effectively compliment the message of the webpages |
| Navigational design |
There are links |
Links are friendly, functional, and audience appropriate, including
a link back to the homepage |
Links are friendly, functional, and audience appropriate, including
a link back to the homepage |
Links are friendly, functional, and audience appropriate, blend
well with the content |
| Includes basics |
There is an image, some text and a link on each page |
Images and text support the content of the website, links are
available |
Images and text are the essence of the website, meaningful and
coordinated, navigational links contribute to the purpose of the
website and include both relative and absolute addresses |
Each image contributes to the value of the webpages and compliment
each other and the text, links include local webpages, other webpages
and an email link |
Includes advanced features*
*Advanced features may be flash, forms, javascript,
php, databases, buttons, rollovers
|
No advanced features are present |
One advanced feature is used on at least one webpage |
Two advanced features are used successfully on several webpages |
More than two advanced features are used on several webpages
and enhance the purpose of the website |
| Professionally created |
Most spelling and grammar is correct, language style is appropriate |
Spelling and grammar are all correct |
Also fonts, sizes thoughtfully compliment the content |
Entire website is free of errors and inappropriate content |
| Audience is fully considered |
One may recognize the audience |
Basically the audience can be identified from the content |
The audience is identifiable and the design speaks clearly to
that audience |
While the website's audience is clear, the website may have
function for all audience |
| Website is technically correct |
Most webpages look good on the designing computer |
All webpages look good on most browsers |
All webpages and behaviors look and work appropriately on all
browsers |
All webapges work and look well and include sophisticated features |
| CSS/templates |
No CSS or template is used |
A simple basic CSS or template is used |
An useful CSS and a template are used |
Both CSS, template, and library items are used effectively |
| Total points |
|
|
|
|
