Media's Influence on the Decisions We Make
What is media?
Ex. include: TV, magazines, newspapers, internet, radio, billboards
What are some strategies that media uses to attract and influence its audience?
Bright, flashy colors that catch a persons eyes.
People that look happy, healthy, attractive and like they're having fun.
People who look popular.
Comedy, something strange or out of the ordinary.
Catchy phrases.
How do you know who the media is targeted at?
What is the age of people in the ad, show, commercial, etc?
What is the scenery or environment?
What activity are the people taking place in?
If there are no people, what is the general theme of the ad, show, commercial, etc?
Activity:
1. Fold 2 pieces of 11x17 constrcution paper in half to make a book that is 8.5x11.
2. Using magazines find 4 ads that are appealing to you.
3. Rip them out and glue them into the construction paper book.
4. For each ad, identify who the ad is targeted at, what strategy did they use to catch the audiences eye (or what caught your eye?), and what is the ad trying to sell?
5. Create your own ad for a product of your choice. Answer the three questions from #4 for this ad as well.
Links
What factors influlence your health?
Guidelines for Responsible Decision Making
How can I use Resistance Skills?